Mystery shoppers, or, as some call them, secret shoppers, are the subject of much anticipation and preparation by franchise location owners. They’re typically used to identify the pros and cons of an organization’s sales and customer service practices, and can be one of an organization’s greatest assets for in-depth, real-time analysis of brand consistency and the overall customer experience. If you’re not using them in your business, here’s how you can start.
January 18, 2017
In recent years, growth in the franchise industry has been on a steady upswing. And from our observations, there are no signs that growth is going to end. That’s great news. With the debut of each new brand, there is an upsurge in jobs created, further benefiting the economy.
January 11, 2017
The 57th annual IFA Convention – the premier event for franchises and the perfect way to kick off the New Year – is quickly approaching. This must-attend convention is coming back to Las Vegas this year from Jan. 29 to Feb. 1.
January 04, 2017
Instant gratification: that’s what our culture is all about. Consumers no longer need to patiently wait for their desired goods or services.
If you’re hungry and are craving your favorite Pad Thai from the restaurant 15 minutes away, you can log in to your Postmates mobile app, submit your order and have it delivered to you as soon as possible. Looking for a ride? Make a request on your Uber mobile app and you will have someone at your service quicker than you could imagine.
December 19, 2016
As we embark on this exciting holiday season and New Year, we wanted to take a minute to share some of the most popular blogs from 2016. Three blogs stood out more in reader views and engagement.
December 14, 2016
When first establishing their presence, emerging brands experience some of the most exciting times a company can go through. But when it comes to day-to-day necessities and resources available, emerging brands differ greatly from their established counterparts.
December 07, 2016
Faraz Iqbal is a technology professional with more than 20 years of experience in developing and managing software application tools along with delivering each uniquely integrated solution to market. Iqbal is currently the VP of Technology Solutions and Delivery at Naranga, and has been a crucial component to Naranga’s growth since its establishment. Here he shares his insights on why franchises thrive when the right technology is in place.
November 30, 2016
When people hear the term “franchise,” they usually associate it with the large and successful brands they’re familiar with – the ones that vary from food and beverage all the way to auto care and can be found in just about any town across the country.
The reality is, people never hear about many franchises because they often fail before establishing a large enough presence to be noticed. But the right processes and evaluation can multiply your chances of franchise success.
November 16, 2016
Greek philosopher Aristotle is credited with saying, “Quality is not an act; it is a habit.” That goes triple when it comes to franchise management, where building consistent standards and habits (in the form of processes and procedures) can mean the difference between failure and success.
November 10, 2016
The 4th annual Emerging Franchisor Conference, hosted by IFA and scheduled for Nov. 16-18 in New Orleans, is quickly approaching. The conference is designed to give franchisors additional opportunities to connect with one another and find new ways to evolve their brands. In our industry, Emerging Franchisor is a must-attend conference. It will include valuable information and industry insights, and you can take those key points back to your businesses and equip your brand for continued growth and success. And as a sponsor of and exhibitor at the event, we’re particularly excited about it this year.