FranTech, a conference that focuses on all things digital marketing and technology in the franchise industry, is right around the corner. If you’re trying to keep your brand on top of trends and techniques in franchise marketing, this is the place to be. The conference provides a great opportunity for attendees to learn from like-minded peers and experienced, C-level speakers.
This year’s show has an exciting lineup of events and content specifically produced for franchise marketing and technology professionals. Hot topics across the industry will be covered during two full days of discussions and presentations. For example, some of the scheduled presentations at this year’s show include:
- Telling the Story of an Up & Coming Brand: Follow the Journey
- How to Develop Digital Initiatives That Are Tied to Long-Term Goals
- Defining the Future – Creating Story Maps to Guide Online Behavior
- Measuring ROI of PR, Social Media and Content Marketing – New Tools and Approaches
- What’s Hot in Social Media?
In addition to the topics listed above, one of the three keynote speakers for next week’s event will be Naranga CEO Tariq Farid, who’s excited to share his Edible Arrangements success story and discuss how Naranga technology has been a major contributor to his achievements.
Tariq will talk about what inspired him to hire talented developers to build his own IT solutions, eventually developing an all-encompassing digital ecosystem. He also will discuss how an integrated software solution, including operations management, e-commerce, brand standards, online training, lead management, digital signage and point-of-sale software, can provide effective business intelligence in one easy-to-use platform. Naranga’s software has helped Edible Arrangements continue to grow significantly; the company recently was named to the Franchise Times annual Top 200+ list.
FranTech, sponsored by the International Franchise Association, will be held October 26-27 at the AT&T Executive Education and Conference Center in Austin, Texas. It’s a show you don’t want to miss. You’ll learn how to get the most benefit from software technology platforms and navigate the muddle of digital marketing while realizing new ways to grow your brand. And while you’re there, be sure to visit the Naranga booth for insight on today’s technology solutions to manage your complete franchise brand.