October 04, 2018

Successful franchisors focus a lot of time and energy on creating the framework upon which their business is built. They put a structure and guidelines in place for sales, marketing, training, compliance and more. They know what success looks like for their brand and how to best replicate it, and they share that knowledge with their franchisees so they are positioned to achieve the same—or greater—results.

So what is the one thing we hear over and over from franchisors? They want their franchisees to “follow the process.” After all, a significant amount of R&D, time and energy has gone into creating a roadmap to success. Unfortunately, there are stumbling blocks. Franchisees get detoured by the everyday challenges of running their business. Issues large and small jockey for attention and pull focus from the bigger picture.

Technology can help franchisors and franchisees navigate in the same direction. One of technology’s biggest benefits is its ability
to standardize and simplify processes. When ticketing support is built into an automated platform, for example, it allows for seamless assistance and monitoring.

With an easy-to-use franchise management software platform, leaders are able to focus on building and growing their business, not on the minutiae of running it. There are three great examples of simple and intuitive interfaces in action.

Central Operations Software

Who doesn’t want to streamline their day-to-day operations so they can focus more resources on the things that matter most? The goal of a franchise operations software solution is to balance integrity across the organization, acting as one source of truth to manage the needs and growth of a brand and allowing leaders to develop, manage and support their complete multi-location network. Efficiently engaging and reconnecting with your team through centralized operations management is possible when you have easy access to an operations manual manager, document library, real-time chat, project and workflow manager and important event alerts. Reactive decisions can be changed into proactive ones, in real-time.

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My parents recently visited my sister and her family to help them move. After a long day’s work, they were exhausted and ready for a well-deserved night’s sleep. That’s when the noise started: a loud and unusual wailing. It sounded like a dog, but no one was quite sure. It went on all night long. 

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January 31, 2018

Now that your franchise brand’s development program has established how to attract and qualify candidates, you will need to measure each step of your franchise development process to manage efficiencies.  

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March 22, 2017

In today’s time, many brands are striving for globalization. It has quickly become the ultimate test of business success and valuation. But how can it not be? With the quick rise and eventual world domination of technology, it is easy to understand why this is the case. We are always connected.

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January 25, 2017

Mystery shoppers, or, as some call them, secret shoppers, are the subject of much anticipation and preparation by franchise location owners. They’re typically used to identify the pros and cons of an organization’s sales and customer service practices, and can be one of an organization’s greatest assets for in-depth, real-time analysis of brand consistency and the overall customer experience. If you’re not using them in your business, here’s how you can start.

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November 16, 2016

Greek philosopher Aristotle is credited with saying, “Quality is not an act; it is a habit.” That goes triple when it comes to franchise management, where building consistent standards and habits (in the form of processes and procedures) can mean the difference between failure and success.

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October 26, 2016

Carl Schirtzer is a franchise industry expert who provides business development, knowledge management, top-line revenue and operations consulting services to franchises. Leader of Schirtzer & Company, he has more than 20 years of experience in revitalizing a variety of businesses. In this week’s blog, Schirtzer shares his insights about franchise challenges and technology solutions and discusses what attracts franchisees to his organization.

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October 12, 2016

When technology advances, our professional lives become easier. Processes and assignments that could once only be done manually are now automated. CRMs keep you up-to-date with your clients, business intelligence platforms assist you in making the most educated decisions, accounting solutions help manage your finances and much more.

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April 05, 2016

1. Define your brand and set guidelines.

As a franchisee enters a new franchise system, educating them on the brand, brand standards and voice is extremely important.  From development to opening and beyond, the franchisee is responsible for how customers perceive the brand on a local level, including customer service, cleanliness and overall brand appeal. By establishing brand requirements up front, it helps the franchisee to be accountable for delivering on those brand values.

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