Are you a busy franchisor that has been working around the clock? While you continuously execute on your goals, do you feel like there is one goal that is not being hit – not because you aren’t actively thinking of it but because you don’t have the time? If this goal is franchise growth, then let us share a simple way that this too can become a regular accomplishment when using the right strategy.
January 10, 2018
As you begin to create a development program for your franchise brand, you will focus on many critical pieces of your program including lead generation, candidate qualification, federal and state guidelines for Franchise Disclosure Documents (FDD’s) and Franchise Agreements (FA’s), software automation, among other items.
March 01, 2017
When navigating through the potential strategies an owner should consider for effective business marketing, you must remember to ask yourself two separate, yet fundamental questions.
- How will our marketing campaigns drive more location owners to become a member of our brand?
- How will our marketing campaigns drive more customers to our brand?