As you begin to create a development program for your franchise brand, you will focus on many critical pieces of your program including lead generation, candidate qualification, federal and state guidelines for Franchise Disclosure Documents (FDD’s) and Franchise Agreements (FA’s), software automation, among other items.
March 01, 2017
When navigating through the potential strategies an owner should consider for effective business marketing, you must remember to ask yourself two separate, yet fundamental questions.
- How will our marketing campaigns drive more location owners to become a member of our brand?
- How will our marketing campaigns drive more customers to our brand?