Mystery shoppers, or, as some call them, secret shoppers, are the subject of much anticipation and preparation by franchise location owners. They’re typically used to identify the pros and cons of an organization’s sales and customer service practices, and can be one of an organization’s greatest assets for in-depth, real-time analysis of brand consistency and the overall customer experience. If you’re not using them in your business, here’s how you can start.
October 26, 2016
Carl Schirtzer is a franchise industry expert who provides business development, knowledge management, top-line revenue and operations consulting services to franchises. Leader of Schirtzer & Company, he has more than 20 years of experience in revitalizing a variety of businesses. In this week’s blog, Schirtzer shares his insights about franchise challenges and technology solutions and discusses what attracts franchisees to his organization.
October 12, 2016
When technology advances, our professional lives become easier. Processes and assignments that could once only be done manually are now automated. CRMs keep you up-to-date with your clients, business intelligence platforms assist you in making the most educated decisions, accounting solutions help manage your finances and much more.
November 05, 2015