Naranga Marketing

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April 05, 2016

1. Define your brand and set guidelines.

As a franchisee enters a new franchise system, educating them on the brand, brand standards and voice is extremely important.  From development to opening and beyond, the franchisee is responsible for how customers perceive the brand on a local level, including customer service, cleanliness and overall brand appeal. By establishing brand requirements up front, it helps the franchisee to be accountable for delivering on those brand values.

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