Pizza Factory Successfully Converts Leads into Franchise Sales with one Effective Lead Management System

By Naranga

The story of Pizza Factory began in 1978 with one pizzeria and since then, the iconic neighborhood brand has expanded across the country with more than 100 restaurants open today. Pizza Factory stays true to its roots and mission, to be the go-to neighborhood destination to experience family-friendly dining, high-quality meals and a hardworking staff that’s passionate about service. Pizza Factory is known for its close-ties to each community its restaurants serve. These communities have been the backbone of the brand since it began franchising in 1985, and Pizza Factory has stayed true to their values and product from the start.

Each Pizza Factory franchisee plays an important role in their community as a leader. From sponsoring sports leagues to donating pizzas for school nights to hosting fundraising events, Pizza Factory franchisees are truly awesome


Experiment with other platforms before switching to Naranga

Other platforms were not complete enough for all the needs that Pizza Factory had as the brand continued to grow and in 2017, Pizza Factory switched to Naranga. The features provided with Naranga such as eMaximation were a game changer as previous softwares were not offering these efficient capabilities. The ability to track emails in Naranga has helped the brand effectively keep track of its leads.


What capabilities offered by Naranga really stand out to you? pizza eMax

The way eMaximation tracks all the campaigns is really helpful. It tracks when people open an email and gives the franchisor a lot of information about the candidate. With this system, franchisors are able to document notes and refer back to them as qualified candidates progress through the process. Other features that available include setting different drip email campaigns, fetching multiple reports and analyzing the data. The system is user friendly and easy to track all candidates.





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