Franchising is a world of its own. When compared to retail stores or restaurants outside of franchising, many of the outwardly visible processes and procedures look similar but when you dive in a little deeper, one quickly learns how different the foundation actually can be. This is exciting for franchisors as they have the liberty to create their own process towards success. But establishing these processes can sometimes be a challenge for the franchisor – where do they begin?
May 22, 2018
We recently had the privilege of interviewing our client John Bornoty, founder of The Big Salad. The Big Salad is a leading restaurant brand that began in 2008. They are focused on providing the freshest foods in an enjoyable and comfortable atmosphere, while also providing top notch customer service.
We thoroughly enjoyed our interview with John. Although this interview began with the intention of learning more about our client's product likes and dislikes, we were able to unravel much more valuable information, in addition to what was intended. We learned everything from their company's best practices, to what they value most in software systems, to what is that one thing that keeps their brand growing and thriving. We want to take a moment to share a few of the gems we identified during our conversation with The Big Salad.
May 17, 2018
In today’s day and age, there isn’t a minute in the day where you or your peers are not either using technology, benefiting from technology, or in the presence of technology. Technology has been the biggest game changer in this century so far, and it continues to evolve just when we think we’ve grasped the current concept. Similarly, the way people buy and sell products or services has also progressed. One thing to remember is that if you’re a retail company, whether you know it or not, you are also a technology company. You must think this way to pave your way for long-term success in retail, because technology is completely changing the way consumers shop.
April 30, 2018
Franchise brands across various industries, often hit a time where the information they need to manage becomes greater than the resources they have in hand. More times than not, this comes up when there seems to be rapid growth, and a brand truly begins to emerge with new and additional locations (although, personally, I believe the question should be asked even before the additional locations are built). What is this question after all? It is – Should we pursue building our own solution or should we use a vendor for our technology?
April 05, 2018
Many of you probably already know what a POS system is, but just in case you need a refresher, these are what’s known as “Point of Sale” systems in the business world. These systems let the seller or merchant calculate the exact amount the consumer owes, specify that amount, create an invoice and suggest payment options for the consumer to act upon. After the transaction is complete, the merchant can then provide a receipt that may either be printed or received electronically.
March 22, 2018
Often times, change is among the most crucial components towards continued success. Whether this change is individualistic or collectively as a group of people, it is fundamental to realize when it is time. In this blog, we will focus on how to implement change, collectively as a group of people, for your brand. In the remainder of this post, I will explain the 5 steps you can take to successfully drive adoption through technology.
February 22, 2018
My parents recently visited my sister and her family to help them move. After a long day’s work, they were exhausted and ready for a well-deserved night’s sleep. That’s when the noise started: a loud and unusual wailing. It sounded like a dog, but no one was quite sure. It went on all night long.
January 31, 2018
Now that your franchise brand’s development program has established how to attract and qualify candidates, you will need to measure each step of your franchise development process to manage efficiencies.
January 10, 2018
As you begin to create a development program for your franchise brand, you will focus on many critical pieces of your program including lead generation, candidate qualification, federal and state guidelines for Franchise Disclosure Documents (FDD’s) and Franchise Agreements (FA’s), software automation, among other items.
November 21, 2017
It happened! You followed your passion, created a unique brand, and made the decision to grow via the model of franchising. You are now a franchisor. Congratulations! And now, reality hits, you need franchisees to not only grow your dream, but to fund your business. And yet more reality, you likely have never awarded a franchise. Where do you start? How will you find candidates? Once candidates raise a hand of interest, how do you collect their personal information, share the strengths of your brand experience with them, follow federal and state guidelines, qualify the individuals that will take your brand to market, and eventually award your first, tenth, and one hundredth franchise location?