It happened! You followed your passion, created a unique brand, and made the decision to grow via the model of franchising. You are now a franchisor. Congratulations! And now, reality hits, you need franchisees to not only grow your dream, but to fund your business. And yet more reality, you likely have never awarded a franchise. Where do you start? How will you find candidates? Once candidates raise a hand of interest, how do you collect their personal information, share the strengths of your brand experience with them, follow federal and state guidelines, qualify the individuals that will take your brand to market, and eventually award your first, tenth, and one hundredth franchise location?
November 21, 2017
November 06, 2017
We are thrilled for the Emerging Franchisor Conference taking place early this week (November 6th-8th) in Phoenix, Arizona. This event is among the few larger events IFA (International Franchise Association) hosts throughout the year. It is a major opportunity for new and experienced franchisors looking to network, grow and revolutionize their brands. Attendees leave the conference with new knowledge and valuable insights from successful franchisors that will help them bring tried and true processes to their brands. The Emerging Franchisor Conference is an event you cannot miss!
October 19, 2017
We are so excited for the annual FranTech convention taking place today and tomorrow (October 19th - 20th)! This event is one of the long-awaited IFA (International Franchise Association) conferences of the season, allowing exhibitors, sponsors and attendees alike to collaborate, converse and educate their peers on the latest technology trends within franchising. FranTech allows people from all over the nation and beyond to come together and thrive by learning “what’s next” within the franchise industry. Our team is ready-to-go in sunny San Diego, California both days of the convention and we cannot wait to see what they will be learning throughout the next couple of days.
March 22, 2017
In today’s time, many brands are striving for globalization. It has quickly become the ultimate test of business success and valuation. But how can it not be? With the quick rise and eventual world domination of technology, it is easy to understand why this is the case. We are always connected.
March 01, 2017
When navigating through the potential strategies an owner should consider for effective business marketing, you must remember to ask yourself two separate, yet fundamental questions.
- How will our marketing campaigns drive more location owners to become a member of our brand?
- How will our marketing campaigns drive more customers to our brand?
February 22, 2017
Regardless of your industry, if you’re a business leader aiming for success, you need to value the data you receive through key performance indicators. Organizations measure all sorts of KPIs, as does the government, but for the sake of this blog, let’s focus on what’s top of mind for just about every business: sales.
February 15, 2017
Just as optimists and pessimists see the contents of a glass differently, so can franchise owners view their businesses through two opposing mindsets. Yes, bad things can happen. However, owners can take a positive, proactive approach to problems by addressing pain points and putting the proper procedures in place to avoid setbacks. Those who see the glass as half-full usually are the ones who have chosen the second approach. Here are just a few ways technology can help.
February 08, 2017
Where to begin? The International Franchise Association 2017 Convention in Las Vegas was one for the books. It was a great location and event for franchise industry folks to gather together and have a wonderful time, both professionally and socially. Each day was packed full with informative sessions. Naranga had a particularly successful event and we’re excited to share some highlights from the show.
February 01, 2017
For instance, how do you go about buying cable and internet services for yourself? In the past, those purchases would require a unique plan from different suppliers. Now, providers bundle those and other services and price competitively so you can get them from a one-stop shop.
January 25, 2017
Mystery shoppers, or, as some call them, secret shoppers, are the subject of much anticipation and preparation by franchise location owners. They’re typically used to identify the pros and cons of an organization’s sales and customer service practices, and can be one of an organization’s greatest assets for in-depth, real-time analysis of brand consistency and the overall customer experience. If you’re not using them in your business, here’s how you can start.